Tag Archives: Communications

Don’t Fear the Financials

31 Mar

finance, financial PR, annual reports, PR mathOne of the great misconceptions about the communications industry is that it is just a creative industry. Only right-brain people need apply and it’s all about being a “people person” and connecting.  Those are fine traits but communications professionals must be balanced and there remains an inherent fear in a lot of PR or communications people to tackle math and financials.

The truth is that it isn’t that hard to pick up a decent level of financial understanding and I have great faith in my communications colleagues. It’s just a matter of practice and taking the time to work through a few examples. Being able to read an annual report effectively is an important start so you can understand the current state of your company, clients, or competitors. By just walking through a few tutorials, you can understand all the basics needed to find important information about a company in those seemingly confusing sections. As a starting point, check out this How to Read an Annual Report post which provides a nice step-by-step process and examples.

From there, communications pros that are a bit shy about annual reports, 10k filings, and regulatory documents might be pleasantly surprised what intelligence and research is already out there about companies that will help improve their own work. After getting a few of those basics down, try checking out a site like Investopedia to work through the next steps like economic indicators, analyzing earnings (earnings calls are another great source of information for communicators by the way), and mergers and acquisitions. Or check out a book like Finance and Accounting for Nonfinancial Managers by William Droms and work through it at your own pace.

This isn’t to say you need to be a CPA to be an outstanding communicator but it also doesn’t hurt, especially when working with business leadership who are responsible for every number reported in that annual report. As with anything else, adding another strength to your creative communications toolbox is a good thing and these tools and resources can be helpful for anyone starting out learning more about finance.

What has your experience been working with finance departments or leadership? Is the relationship challenging or have you found tips to bring together the creative and concrete parts of your organization?

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Time to Think

24 Feb

It’s hard to do when competing in a truly 24/7 world that depends on constant motion to stay ahead of the curve and ahead of your competition. However, there is an essential element to growth and success that requires leaders to make a conscious, and seemingly backward, choice. Stop. Think.

Instead of pushing for faster and more efficient there are times when you need to look for slower and more thoughtful. In just the PR world, if you search on Google for PR Consultant List you’ll get over 3.2 million results on how to be a good consultant, who are the best consultants and much more. The point of all this? There are thousands of other professionals in any field that are tactically able to execute to some level in the same general way.

Finding creative solutions is not a new problem, every great advance in human history is brought on by the need to solve a challenge that required a different type of thought. The industrial revolution for example was a shift focused on economic development that increased the growth of major cities and moved countries away from a predominantly agricultural model. In 2011, as we collectively look at a landscape of economic challenges, significant global turmoil, and rapidly changing technological advances; it’s time to think again. People in every industry are seeking and desperately wanting to find creative ideas. That desire for truly smart thinking is why TED Talks are so engaging and popular. Smart thinking is not a commodity business, churning out tactics is.

Find ways that work for you to think and evaluate what’s next. A few ideas to consider might include:

Blocking time on your calendar – Literally carve out time on the Outlook or Google calendar that pushes you from meeting to meeting. Close the door for an hour to read, think about a challenge in front of you from a different perspective, or write out a few free-flowing ideas (maybe crazy ones) to spark your thinking.

Talk with others – Go out, get away from your typical environment. If you’re a social thinker you’ll be well-served by gaining energy from the process of gathering input and feedback.

Shut it down – If your goal is to push a 2,000 pound boulder up a hill, just pushing harder isn’t going to cut it. Same thing happens when we try to solve problems by just pushing. Go entirely away from the situation, find a place where you’re relaxed and can find new perspective. Maybe you’ll find that there’s actually a good boulder on the other side of the hill and you don’t need to push the first one at all.

The communications profession is not just a collection of tactics. It relies on smart thinking, problem solving, and understanding human dynamics which cannot simply be found on a checklist.

There is no right answer and everyone will find their place and style but having a place to think and create is critical. It’s what separates you from the 3.2 million other options out there for your clients and employers. What do you do to think and find focus? What has worked for you?

Where Are You Going? Three Benefits of Setting Goals.

6 Nov

As fall begins to settle in here in the great state of Minnesota, it gets cooler and the leaves fall. We collectively drag out some warmer clothes and bitterly put away those summer shorts and wonder why we do live here year after year. Fall also reminds me of looking forward and sorting out what’s next. You see, despite Outlook for both the office and my phone, Google calendars, a calendar on the fridge, a calendar in my office (you’re getting the idea) I still keep a planner too. It’s nice for me to make notes or change appointments on the go and it’s always with me. As I get ready to order the 2011 planner, I looked back and flipped through the pages of the last year. It’s amazing to see the journey you take in a year. There are reminders of successes, failures, and moments to remember both personally and professionally.

I also set goals in the back of said planner. Some are for the next year and some are significantly longer-term. I recently hit one that I’d set out more than 10 years ago when speaking with the president of the first company I worked for out of school. He’d asked “how will you know if you’re successful in your career? My response was, when my peers and those I respect come to me for thoughts, assistance, or to chat when they hit challenges in their careers. It was an answer rooted in what I saw in my dad growing up as he worked hard but gave freely of his time to try to help others and his profession. It was a surprising moment for me and one that probably wouldn’t have meant much if I hadn’t set out some goals about what I want to achieve and how to do so.

So, as we enter 2011, consider the benefits of goal setting in your career.

1) They provide focus: The process of goal setting is one where you need to stop and think. These goals aren’t just the tactical elements that need to be covered for you team/boss next year but think about where you really want to be in three years. What are the steps you need to take to make that possible? It’s difficult to take time to stop and slow down but it provides clarity to what you truly want to achieve.

2) You have accountability: The simple act of writing out goals provides you with a measurable timeline. You’ve laid out your goal, perhaps some building block goals along the way, and you have a path to guide you. You’re far more likely to meet your goals when they are written out than just saying “someday I want to…”

3) Goals serve as a reminder: When times get tough, which they will, looking at your written goals can provide you inspiration to keep moving forward. The challenges remain but when aiming for a larger goal, you can ride out the ups and downs along the way.

Kids Teaching the Workplace: Three Tips to Getting Along

7 Sep

It’s that time of year again where students of all ages head back to school.  From kindergarten to grad school, brilliant minds are being molded and shaped. So why are office dynamics still so challenging? Why is it that seemingly grown adults still get caught in “I don’t like so and so from marketing, they just have it out for me.”

I wish I had the one solution…I’d be an instant “business guru” making $50k a day on the corporate speaking circuit. (*Note here- I may not be a guru but if you like this post, I’m significantly cheaper that the $50k crowd. Call me.)  Thus, like any good communications professional, I went to my best source.  I asked my wonderful, brilliant daughter to share how people should work to get along.  Her points are brilliantly simple and truly do remind me of the principle of All I Really Need to Know I Learned in Kindergarten.  Really, after years of study we should all know this but here goes.

1) We get along because we’re one class.  We’re a team.

An honest point and realistic understanding that, unless you’re the CEO, you aren’t going to have the ability to build your team *exactly* as you might like.  Fact is you’re always going to have different personalities, styles, and talents on any team.  It’s not always fun to work with, or for, people who you may not love but the sooner you can accept that life isn’t always a bed of roses the better.  You’ve got your team, the key is to best fit in and make the team better in any way you can.

2) If we disagree, we still get along.

Really? Kids at five and six get this, why don’t we?  Disagreement happens and in the grown-up world it can actually be a good thing.  In my experience, if you never disagree it means that you’re probably not trying hard enough and thinking about ideas that will really make a difference.

There are ways to disagree professionally.  It shouldn’t be a personal issue when someone questions an idea or a particular effort.  Give feedback that will move you toward the ultimate good of the company and accept feedback or questions that do the same.

3)  If we have problems, we talk to the person first.  Then you go to a teacher after you try to work it out.

Seriously, if everyone did this there’d be so much less drama at the office.  It is so much more effective to go to “Bob” in accounting if you’re having an issue than complaining to your boss about Bob. Nobody (CEO’s, Presidents, Exec Directors) likes a crybaby.  If you haven’t even made an effort to professionally resolve a potential issue with a colleague before raising the issue with your boss and making it a high corporate priority you very much risk damaging your own reputation as much or more than that of the person you’re discussing.  Obviously there will be times in your career when higher-level intervention is needed and there are cases when a co-worker is seriously inappropriate and in need of an attitude adjustment.  Just be sure you’ve done all you can reasonably can do to solve the issue directly first before pointing fingers.

I had a blast hearing how simple this all seems to a child.  What else have you learned and what other tips do you have to avoid needless office headaches?

That Sucks…Kidding, Haha. No, Actually That Idea Does Suck.

19 Aug

You’ve probably been there too.  Maybe in a meeting, maybe at an awkward social gathering where an idea is raised then gets rolling and all you can think is “how did this catch on?” “Am I crazy? Is this brilliance that I just can’t see?”

You may not want to be the naysayer in the bunch and be perceived as negative but you really don’t want to get stuck with a lousy idea either. We in Minnesota especially struggle with this issue as we’re taught to be Minnesota Nice. Ok, now I’m obviously just having a little fun here as no matter where you’re from it can be a sensitive subject in shooting down someone but in an attempt to help, here are a few ways to actually try to get at the age-old issue of delivering feedback in a work setting.

Blunt Honesty Approach

Pros: Should be clearly understood, To the point with minimal wasted time filled with less than sincere positioning.

Cons: Can leave bad feelings on part of recipient, You can wind up looking like quite a jerk.

Some can pull off blunt honesty and be just fine with the approach.  Heck, some are actually praised for their “straight shooter” nature.  Doesn’t work in practicality for many people though.  If you need practice in this method, perhaps turn to where most of life’s answers are found, Office Space.

The “Help me Understand” Method

Pros: Allows you to be “nice” but still hoping to poke a hole in the idea, Can provide actual constructive feedback in some cases.

Cons: Still may put you in a position to just need to go with blunt honesty if your hinting doesn’t get it done.

This one is a regional favorite here in the Midwest. You can ask questions to make it seem like you’re confused and asking because you care….however, most that use this method are actually going with this as a defense to avoid the direct route. Ask relevant questions to help you understand where they are coming from and maybe see if there is some good thinking going on that you’re missing. It can also help them start to see some possible failings if they haven’t thought of some of the pitfalls you’re seeing.  You know you’re losing the positive vibe and need to switch approaches when you hit phrases like “huh, that’s one way to look at it” or “that’s a different idea” and maybe even the granddaddy of them all “well, that’s unique” (accompanied by slightly rolled eyes for style points).

Idea Building and Constructive Feedback

Pros: Can really lead to better ideas moving forward, Doesn’t shoot down a person that really does feel good about an idea.

Cons: Still may not wind up with an idea you entirely believe in but you can collaboratively determine that based on this style.

Idea building is a way to begin with sucky idea number one and help add some thinking to it in order to help move it to a more palatable concept.  In finding a piece of the idea that has merit, you may be able to support a concept if not the exact model that someone brought forward for execution initially. You’re actually working to engage in a good discussion and brainstorm at this point which can keep you in a positive mode and helping someone improve their own thinking. This really is the best option in giving feedback though it can be challenging and while it can be hard to tell anyone that their ideas just don’t work for you, it’s going to be the best option most of the time.

Or just try to distract them so you can run out the back door….kidding, haha….mostly.