I had the great opportunity to attend the Minnesota AMA Conference on Tuesday and wanted to quickly say thank you to everyone I was able to meet while there. It was such a fun experience because many of the pros there were people that I either didn’t know at all or had only met online until Tuesday. The conference brought together a good mix of dedicated marketers along with many from related industries like PR, advertising, or sales.
As I’ve mentioned in other posts, it’s important to understand and continually learn about these connected industries to provide good counsel to clients and/or our own employers. I walked away with a number of new ideas and many good reminders about constantly providing value propositions that will resonate with the end-user.
Some highlights for me included hearing more about how Bahram Akradi, Chairman and CEO of Lifetime Fitness, approaches adding value for members and how Michael Keller, Chief Brand Officer of Dairy Queen, is enhancing a strong emotional brand with a new line of product offerings designed to extend that brand further.
I’d like to also collect comments and ideas from others who attended the sessions. What did you learn? Who did you meet? I’d love to hear about your experiences and thoughts on breaking down boundaries with other pros who have differing responsibilities. That’s how we can all learn and get better.